Last week I wrote about The Dip: A Little Book That Teaches You When to Quit (and When to Stick). The key take-away Godin focuses on is preparing yourself for ‘the dip’ emotionally and tactically. Be prepared for ‘the dip’ that demands excellence from you.
A second piece to ‘the dip’ is remaining focused on your summit. If you leave the summit out of the equation (it is surprising how many people do!) you are guaranteed to drift. You are guaranteed to wonder in the harsh business and personal environment searching for a signpost to let you know where you are. Most likely you won’t find such a signpost or the only recognizable terrain is below you (ie quitting).
I have experienced this first hand in business and while climbing. Encountering a long traverse below the summit or a difficult section of climbing that leads upward but not necessarily to the summit - you must keep the summit in mind as you enter ‘the dip’. Your competition is counting on you to forget why you are out there - counting on you to look towards base camp as the solution.
The summit is their for you - you put it there. Now go out and get it, anticipate ‘the dip’ and keep climbing!
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