Program Curriculum
15-Week Book Yourself Solid Course Curriculum
In each session, I will teach you essential, smarter-than-average marketing techniques and time-tested strategies to help you create a relentless demand for the services and products you offer.
Between sessions, you will hone your business strategy using work sheets, samples and other supporting materials that help you incorporate what you’re learning into a smarter marketing plan.
Module One: Your Foundation for Smarter Marketing
Booking yourself solid requires a foundation strong enough to support all your business development and marketing. With a solid foundation, you:
- Work only with ideal clients, people who inspire and energize you.
- Know why people buy what you sell.
- Have a unique, memorable, and influential personal brand.
- Talk about what you do clearly and with enthusiasm.
Being in business for yourself is a bit like assembling a puzzle-and we take it one piece at a time.
As your personal business coach, I help you to consider your business foundation from all angles. When we’re finished, you’ll have the foundation for smarter marketing, and will be well on the way to booking yourself solid.
Module Two: Strategy for Building Trust and Credibility
Your reputation in the marketplace is everything.
To get booked solid, clients and potential clients must consider you trustworthy. I will help you develop a strategy that sets you apart - one that builds fruitful and long term relationships based on trust and credibility.
Your strategy includes:
- Establishing yourself as a credible and likeable expert in your field.
- Building solid relationships through a well planned sales cycle.
- Creating lead-generating information products that help people and enhance your reputation.
- Having sincere and helpful sales conversations that get results.
Module Three: The Seven Core Self-Promotion Strategies
In the last module of our work together, you will learn how to use (and profit from) the Book Yourself Solid Seven Core Self-Promotion Strategies:
- Networking
- Direct Outreach
- Referral
- Web
- Speaking and Demonstrating
- Writing
- Keep-In-Touch
